Unlock Australia: A High-Alignment Export Opportunity for California Innovators
Australia is one of the most accessible and promising export destinations for California’s emergency services sector. With strong regulatory compatibility, shared language, and the US – Australia Free Trade Agreement (AUSFTA), entering the Australian market is faster and lower-risk than most international options.
Why Australia?
- Rising Demand: Australia faces increasingly frequent and severe natural disasters – bushfires, floods, and extreme weather – driving urgent demand for advanced emergency response and resilience technologies.
- Procurement Ready: Significant federal and state investment in disaster resilience and public infrastructure means robust, well-funded procurement channels for emergency and climate adaptation solutions.
- Asia-Pacific Gateway: Australia is not just a market – it’s a launchpad to the broader Indo-Pacific region.
Why California Companies Succeed in Australia:
- Innovation Alignment: California leads the world in emergency tech innovation – AI-powered wildfire detection, drone surveillance, emergency communication systems, and disaster response software – all of which directly address Australia’s needs.
Exporting to Australia not only diversifies your revenue stream but also provides global validation, strengthens your brand, and accelerates product refinement through international collaboration.
The Opportunity
This accelerator program – funded by the State of California – helps California-based businesses fast-track entry into the Australian market through expert guidance, targeted introductions, and tailored market intelligence.
Ready to expand your impact?
Join our export accelerator and bring your solutions where they’re needed most.
Australia Export Accelerator and Market Entry Program
Take advantage of existing Memorandums of Understanding between California and Australia – export your products and services tariff-free. Understand market demand, navigate regulatory requirements and accelerate your export strategy.
California State funding for:
- Small to medium-sized safety and security companies based in California.
- Focused on the emergency response sector – preparedness, mitigation and disaster recovery
- The state of California is the programs sponsor and has heavily discounted program fees from $5000 to $500 per particpating company
- Places are limited to 20 companies
Access the tools you need:
- Actionable insights tailored to the emergency services market in Australia
- Guidance on regulatory compliance
- Tools and frameworks to evaluate export readiness
- Networking opportunities with other companies exploring international expansion
- Mentoring by in-country experts with in-depth knowledge of the safety and security sector
- Suitable for decision-makers: C-suite, export managers, business growth/sales leaders
Program Overview
1. Timeline
November-January 2025. All sessions are delivered virtually. The program is suitable for senior sales focused executives but no experience of exporting is required.
2. Sessions
Five 1.5- 2-hour sessions. All sessions are repeated to ensure maximum flexibility around your work schedule and have end of working day times.
3. Program
Interactive virtual workshops, supplemented by resources, case studies, and expert speakers.
4. Coaching
Two hours of individualised, one-on-one coaching to refine market entry and pitch plans.
Register your interest here
We’re excited to help you accelerate your export strategy – please provide your details below and we will be in touch to help you understand the program in more depth and wether your company is suitable for this years intake.
Alternatively, email our program manager, Rae Davis, directly at rae@foley.com.au
