Introduction
New Zealand may be a smaller economy, but it punches well above its weight. With a progressive government, growing appetite for tech and sustainability solutions, and a reputation for adopting innovations early, New Zealand is an ideal market for SMEs and scale-ups looking for a quick, agile entry into the Asia-Pacific region.
Foley & Associates supports companies seeking to build commercial traction in New Zealand through curated B2B matchmaking, government engagement, and sector-specific market research.
Why New Zealand?
Open for Trade: New Zealand consistently ranks at the top of global ease-of-doing-business indexes, with low corporate tax, streamlined processes, and clear regulations.
Tech & Sustainability Focus: From agritech to clean energy to digital health, the government actively supports innovation via funding and procurement frameworks.
English-speaking, Trust-based Culture: Relationship-building and referrals are crucial. Expect open conversations, but also a preference for modesty over marketing-heavy claims.
Fast-moving Market: With fewer decision-makers and tight industry networks, it’s possible to build visibility and secure contracts more quickly than in larger economies.
Key Sectors to Watch
Agritech & Food Innovation: New Zealand is a global leader in sustainable agriculture and food exports.
Green Infrastructure & Clean Energy: The country has bold climate goals, creating demand for smart energy, carbon capture, and EV technologies.
Digital Government & Health Tech: With a digitally connected public sector, there’s a push for eHealth, secure data solutions, and public digital services.
How Foley Helps
Foley’s team supports clients with:
In-market partner identification
Regulatory and compliance navigation
Introductions to sector bodies and government buyers
Coordinated meeting programs for virtual or physical visits
Conclusion
New Zealand is agile, innovation-friendly, and open to international collaboration. If you’re offering scalable solutions and value long-term relationships, this is a market worth prioritising.
Explore how Foley can support your New Zealand entry.
