USDEC was created by Dairy Management Inc., (the management organisation for the National Dairy Board and other farmer funded promotion organisations in the United States) to bring about more effective and broadly-based export market development programs. It is a membership organisation of processors, exporters, farmers and industry suppliers. 

USDEC commissioned Foley to deliver in depth research to understand the current and predicted future state of the Australian market for pizza cheese, and identify opportunities for U.S. cheese manufacturers to build sales volume and share in this market. This was to include specific recommendations as to the future course action by USDEC. 

This project involved a high level of collaboration between Foley and USDEC to understand their member base relevant to the research, their specific cheese products, cheese manufacturing capability etc. Whilst Foley cannot provide the report due to confidentiality reasons we can reference that the report included the following sections:

Overview and Summary
Market Size and Growth
  • Volume and Value Estimates
  • Growth Projections and Forecasts           
  • Price Drivers 
  • Current Supply Situation            
Industry Market Analysis
  • Market Size and Growth             
  • Market Segmentation and Market Shares
  • Market Drivers             
  • Industry Trends            
  • Consumer Trends   
Product Specifications
  • Product Formats          
  • Product Mix  
  • Technical Specifications             
  • Market Access and Regulations
  • End-User Requirements
Supply Analysis and Distribution
  • Production, Trade and Consumption Analysis
  • Current supply by Country of Origin
  • Supply Chain / Route to Markets
  • Key Customers            
Opportunities and Challenges for US Exporters


To compile this market research report, our office:

  • Identified and interviewed key players at all stages of the supply chain, including buyers, importers, distributors and retailers in the food sector. Where possible we met with them face-to-face to conduct the interviews
  • Visited Fine Food Australia (the major Australian trade exhibition for the foodservice and retail industries),
  • Conducted key retail and warehouse store visits and undertook pizza shops surveys to deliver pricing and competitor analysis
  • Interviewed industry associations, publications and the Australian Bureau of Statistics (ABS) to obtain data, statistics and trends.
  • Consulted with key government agencies such as DFAT (Australian Department of Foreign Affairs and Trade), 

Outcomes and Results:

  • Our research was included in a global report; and
  • Foley were commissioned to conduct an additional study on the cheese sector, involving market research, store-check analysis and competitive product shopping in multiple Costco stores located in Australian capital cities.